Bu Feng

Bu Feng turns Chinese stories, figures, and landscapes into modern fragrances that tell through wind, form, and carefully chosen materials.

Hong Kong, Hong Kong SAR China

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Origin: Hong Kong, Hong Kong SAR
Founder and perfumer: Xiao Lan
Creative language: Chinese history, folklore, wind, and unbound niche perfumery
Design: Gourd-like bottles and octagonal packaging as vessels for stories
At Parfinity: 8 fragrances to sample

The story

Bu Feng is an artistic fragrance house from Hong Kong that gathers stories carried through Chinese culture across centuries. The brand describes its name as “Catching the Wind” and uses wind as an image for a creative attitude that stays free, adaptable, and clearly defined.

At its centre is Xiao Lan, founder, perfumer, and storyteller. Her official biography combines education in France and the United States with the practice of traditional Chinese incense making. Bu Feng translates historical figures, folkloric places, and the quietness of Asian forms into fragrances, packaging, and a coherent visual language.

01 · The person behind the house

Xiao Lan tells stories through scent

The official biography introduces Xiao Lan as founder, perfumer, and storyteller. She was educated in France and the United States and practices traditional Chinese incense making. That combination helps explain why Bu Feng presents fragrance not as decoration alone, but as an art with its own story, spirit, and soul.

02 · Form and material

A vessel for wind and stories

Bu Feng connects its fragrance storytelling with a precise visual language. The brand describes the bottle as a contemporary continuation of the gourd form, while the octagonal box symbolises wind and fortune arriving from every direction. Packaging therefore becomes more than a container: it is a visible part of the story.

Sample without risk

Discover Bu Feng at home

Choose five Bu Feng fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
Credit the box value towards a bottle

Choose Bu Feng fragrances

AquaticFloral

Icy Floral Fur

Sample unavailable

€235100ml

FAQ

Frequently asked questions

What does the name Bu Feng mean?

The brand translates Bu Feng as “Catching the Wind”. The name points to stories moving through time and to a creative attitude that refuses to be confined.

Who creates Bu Feng fragrances?

The official biography names Xiao Lan as the house's founder and perfumer. Parfinity does not currently have a dedicated perfumer page for her.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Bu Feng selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Bu Feng now bufengfragrances.com