Andreas Wilhelm discovered perfumery in 1993 while training as a chemical laboratory technician in organic synthesis at Givaudan's fragrance research department in Dübendorf. In 1999 he began his perfumer training at Luzi AG. After several years in the fragrance industry, he founded Wilhelm Perfume in Zurich in 2008 to pursue his own creative vision.
As an external perfumer, Wilhelm subsequently worked on projects for companies including Seluz, Weleda, Sensient Fragrances and Eurofragance in Barcelona and Dubai. His work for Eurofragance ended in December 2016. He now works independently through his own Zurich studio,
Wilhelm Perfume, where he develops perfumes, signature scents and olfactory concepts for brands, companies, cultural practitioners and private clients. His portfolio also extends to natural cosmetics, art projects and industrial scent applications.
Transparency is central to Wilhelm's practice. In 2017 he launched his own brand, Perfume.Sucks, which prints ingredients and their quantities directly on the bottles. The concept questions an industry in which storytelling often obscures what is actually inside a fragrance. His artistic work follows the same curiosity, translating memories, places and abstract ideas into scent for installations, exhibitions and interdisciplinary projects.
Wilhelm's range is visible across very different compositions in the Parfinity collection.
TestoX builds on a powerful patchouli and spice structure, while
Anelo combines tropical brightness with a more opulent character. For his Perfume.Sucks Conspiracy Line, he has explored deliberately unusual themes:
Fuel0987 evokes fuel and oud, while
Love6567 turns a childhood memory of caramel popcorn at the cinema into perfume.
His work for Pernoire includes
Amoral,
Mansa and
Kama. Mansa was a finalist at the 2023 Art and Olfaction Awards. In the same year, Fuchsrot by Bodé Studios, also composed by Wilhelm, won an Art and Olfaction Award in the Independent Category. His creation Gisada Donna had previously received the Swiss Fragrance Foundation Award.
Today, Andreas Wilhelm combines technical precision with the freedom of an independent studio. Whether he is creating a fine fragrance, a corporate scent identity or an artwork, his starting point remains the same: a story, emotion or idea that can be given a distinctive olfactory form.
