Folia Paris

Folia Paris connects French fragrance culture with legible formulas, refillable bottles, and a nature-led approach designed to stay accessible.

Paris, France · founded 2026

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Founded: 2026 by Dahmane Ouafi
Origin: Paris, France
Concept: French fragrance stories shaped by nature, places, history, and literature
Production: Formulas in Paris, bottling in the Yvelines
Packaging: Glass bottles with cotton paper and natural stone caps, designed to be refillable
Formula approach: Natural materials and modern synthetic alternatives are considered openly together
At Parfinity: 7 fragrances to sample

The story

Folia Paris is a French fragrance house launched in 2026 within the Champs Elysées Prestige group. Dahmane Ouafi combines an urban, nature-led visual language with a stated aim to make formulas and design choices easier to understand.

The debut collection draws on places, history, literature, and culinary images. Amphitrite evokes black tea and a historic sea route, while La Pointe Courte considers the coast of Sète through citrus and marine facets.

01 · A new French voice

Dahmane Ouafi's clear idea for Folia

Dahmane Ouafi presents Folia as an answer to a fragrance culture that can become clearer and more accessible. The name comes from folium, the Latin word for leaf. At Folia, the leaf is not a botanical promise but a sign of life, renewal, and more considered use of resources.

02 · Materials with an explanation

Natural is not automatically the whole answer

Folia does not claim that its fragrances are one hundred percent natural. Instead, the brand explains that natural materials, nature-identical molecules, and modern chemistry can make different sense depending on the material, resource use, and animal welfare. That position is matched by tangible design choices: glass, European cotton paper, and a natural stone cap shape a bottle designed for refilling.

03 · Stories in scent

From Amphitrite to La Pointe Courte

The first collection moves between cultural images and specific places. Amphitrite recalls the historic connection between France and China, placing black tea, spices, and amber at its center. Anglet takes up the Basque coast, while Clélie and Puits d'Amour translate literary and culinary forms of French history into gourmand directions.

Sample without risk

Discover Folia at home

Choose five Folia fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
Credit the box value towards a bottle

GourmandLactonic

Creamy Pastry Dream

Sample unavailable

€9550ml

The nose

The perfumer behind Folia

Pauline Jegousse

Pauline Jegousse is a French fragrance professional associated with the Parisian creation studio FLAIR. Aromo lists her education as ISIPCA and her workplace as FLAIR, where she is connected with contemporary independent perfumery projects.

Discover more about Pauline Jegousse

FAQ

Frequently asked questions

Who is behind Folia Paris?

Folia Paris launched in 2026 within the Champs Elysées Prestige group. Dahmane Ouafi is named as the brand's founder and Creative Director.

Are Folia fragrances one hundred percent natural?

No. Folia openly explains that its formulas combine natural materials with nature-identical and modern synthetic molecules. The brand connects that choice to transparency, resource protection, and animal welfare.

Where are the fragrances made?

According to Folia, the fragrance formulas are made in Paris and the perfumes are bottled at production sites in the Yvelines. Parts of the packaging are still made in France, Spain, and China.

Which perfumer is linked to Folia Paris at Parfinity?

Pauline Jegousse is documented as a Folia Paris perfumer and has an existing Parfinity perfumer entity. A current fragrance article also names Emna Doghri for other creations, but Parfinity does not currently have an entity page for her to link.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Folia selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Folia now foliaparis.com/